Judy Kim Anthos Index

Tiny Judas

Mirror NYC Website Design
Mirror NYC wished to update their brand as they had grown and evolved over the years. Starting mostly as a production and print shop, they were becoming more known for their experiential event projects, which was not apparent on their current site. I was responsible for all design elements as well as some copywriting. This re-brand included choosing new brand colors and fonts, creating a new website using squarespace.com and implementing custom css, editing photos, and updating in-house deck designs.

Concept
Wireframe
Squarespace Customization

Kith x Estee Lauder [Mirror NYC]Creative Direction
For their collaboration with Estée Lauder, Kith wanted to create a colorblocked space that was elegant yet fresh, showcasing the personalities of the collaborative brands themselves. I was responsible in creating a concept and sourcing items that would help this vision become a reality. I was also involved in creating print graphics for the space and directing in prop styling the make up tables and nook wall.

Experiential Director: Ali Macadoodle
3D Designers: Robbie VN, Sam Wendell

Concept
Creative Direction
Print Graphics

Sephora [Mirror NYC]Print Design
As part of Sephora’s virtual House of Beauty event, I designed the influencer unboxing experience. The packaging concept centered around playful vibrancy, community, and celebration—translating Sephora’s brand energy into a tactile, memorable moment for creators.

The outer box unfolds into an illustrated scene with bold color blocking, fluid shapes, and symbolic hands to evoke connection and creativity. Inside, compartments were structured for clarity and delight, housing a curated mix of beauty products, custom swag, and treats.

This kit was sent to top-tier beauty influencers and featured across social media as a core part of the brand’s digital event identity.


Print Graphics
Box Dieline
Product Sourcing
Tuckernuck
Art Direction
During my 3.5 years at Tuckernuck, I helped grow the design team from 2 to 4 and supported the company’s expansion from 30 to over 100 employees. I led creative direction across digital, print, and editorial, contributed to a full website redesign, and art directed two brand packaging updates.

I built a centralized Figma brand library and email templates to streamline workflows, and managed project assignment across campaigns including emails, marketing assets, and seasonal editorials.



Creative Direction
Team Management
Brand Systems
Fort Lee Pizzeria [Mirror NYC]Brand Design
This brand update for Fort Lee Pizzeria in New Jersey aimed to modernize the visual identity while honoring the restaurant’s deep family roots and local legacy.
I led the refresh by refining the existing logo (preserving the original font for continuity), establishing a new color palette, and designing a full suite of brand and print assets. I also developed and managed the art direction for the pizzeria’s social media presence, helping to bridge tradition with a more contemporary, community-driven voice.


Brand Design
Social Media Direction
Website 
Print
NYC Health [VGD Agency]Story & Illustration

I created the original story concept, character development, and full visual illustration package for Rick the Tick, an animated short centered around an eccentric tick navigating identity and dating in NYC.
From narrative arc to final frame, I was responsible for shaping the tone and personality of the world—illustrating each scene, character pose, and transitional visual with a focus on wit, texture, and emotional rhythm. The result is a playful but pointed visual narrative that balances absurdity with emotional weight.


Concept
Story
Illustration

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